Mailbox Persuasion: An unlikely case of brilliance (pt 7 and 8)

In this video I summarize what Harvard Business Review did well in their sales letter and what they could have done to improve.

The last piece of the direct mail campaign: the reinforcer.



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Hey, Ryan Rotz here. If you'd like more info about me, SuperNack, or if you'd like to get in touch, please visit the 'About' page at the top. Thanks for reading!