Mailbox Persuasion: An unlikely case of brilliance (pt. 3)

The Sales Letter

Part 3 of the 9-part series. In this video I begin analyzing the persuasion tactics used in Harvard Business Review’s sales letter (where they try to get you to subscribe). Look out for a strong use of copywriting and minimalistic design

Pop Quiz: After watching the video, what type of internet marketing/products are you reminded of?

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