Mailbox Persuasion: An unlikely case of brilliance (pt. 3)

The Sales Letter

Part 3 of the 9-part series. In this video I begin analyzing the persuasion tactics used in Harvard Business Review’s sales letter (where they try to get you to subscribe). Look out for a strong use of copywriting and minimalistic design

Pop Quiz: After watching the video, what type of internet marketing/products are you reminded of?



No comments yet.

Add Yours

  • Author Avatar


Comment Arrow

About Author


Hey, Ryan Rotz here. If you'd like more info about me, SuperNack, or if you'd like to get in touch, please visit the 'About' page at the top. Thanks for reading!