Mailbox Persuasion: An unlikely case of brilliance (pt. 2)

Here’s the second video of a 9-part series where I decode the scientifically-proven persuasion tactics used in Harvard Business Review’s direct mail campaign.

Next video: the four page sales letter



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Hey, Ryan Rotz here. If you'd like more info about me, SuperNack, or if you'd like to get in touch, please visit the 'About' page at the top. Thanks for reading!