Mailbox Persuasion: An unlikely case of brilliance (pt.1)

Hey everybody,

This is the first video of a 9-part series where I decode the scientifically-proven persuasion tactics used in Harvard Business Review’s direct mail campaign.

“Direct Mail?”

I’m right there with you. I couldn’t believe I was actually looking at an advertisement from my mailbox. Because it was such a special case I decided to make a series of videos analyzing exactly what psychological and copywriting tactics they used to persuade at such a high level. These videos are very detailed with a lot of useful information packed in. I’ll be releasing the other eight videos over the next couple of weeks. Here’s the first:



  1. Ben Waugh April 28th

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    Can you tell me who did your layout? I’ve been looking for one kind of like yours. Thank you.

  2. SuperNack April 28th

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    Hi Ben,
    Here’s the info about this theme. I had some modifications done by a local college student and did some modifications myself. If you’d like to go the same route, send me an email and I’d be happy to make a recommendation.

    Sharp Red 1.0 by Derek Herman (

    A custom WordPress theme created for and modeled after Creattica Daily.

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Hey, Ryan Rotz here. If you'd like more info about me, SuperNack, or if you'd like to get in touch, please visit the 'About' page at the top. Thanks for reading!