• April 28

Mailbox Persuasion: An unlikely case of brilliance (pt.1)

Hey everybody,

This is the first video of a 9-part series where I decode the scientifically-proven persuasion tactics used in Harvard Business Review’s direct mail campaign.

“Direct Mail?”

I’m right there with you. I couldn’t believe I was actually looking at an advertisement from my mailbox. Because it was such a special case I decided to make a series of videos analyzing exactly what psychological and copywriting tactics they used to persuade at such a high level. These videos are very detailed with a lot of useful information packed in. I’ll be releasing the other eight videos over the next couple of weeks. Here’s the first:

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  1. Ben Waugh April 28th

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    Can you tell me who did your layout? I’ve been looking for one kind of like yours. Thank you.


  2. SuperNack April 28th

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    Hi Ben,
    Here’s the info about this theme. I had some modifications done by a local college student and did some modifications myself. If you’d like to go the same route, send me an email and I’d be happy to make a recommendation.

    Sharp Red 1.0 by Derek Herman (http://valendesigns.com)

    A custom Wordpress theme created for ThemeForest.net and modeled after Creattica Daily.


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SuperNack

Hey, Ryan Rotz here. If you'd like more info about me, SuperNack, or if you'd like to get in touch, please visit the 'About' page at the top. Thanks for reading!