Final Thoughts on Mailbox Persuasion series

In this last video, I take all the information from the previous videos and pull out the big-picture takeaway.

Here are a few questions I answer:

• “What brand message was Harvard Business Review trying to convey?”
• “How did they do it?”
• “How can I improve my persuasion and copywriting skills?”

Here’s a few resources if you’re interested in learning more about persuasion and writing copy:
Influence: The Psychology of Persuasion by Robert Cialdini

The Ultimate Sales Letter by Dan Kennedy

Scientific Advertising (pdf download)

Question: Has anything in your mailbox jumped out at you? Or is this direct-mail campaign an anomaly?

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