Final Thoughts on Mailbox Persuasion series

In this last video, I take all the information from the previous videos and pull out the big-picture takeaway.

Here are a few questions I answer:

  • “What brand message was Harvard Business Review trying to convey?”
  • “How did they do it?”
  • “How can I improve my persuasion and copywriting skills?”

Here’s a few resources if you’re interested in learning more about persuasion and writing copy:
Influence: The Psychology of Persuasion by Robert Cialdini

The Ultimate Sales Letter by Dan Kennedy

Scientific Advertising (pdf download)

Question: Has anything in your mailbox jumped out at you? Or is this direct-mail campaign an anomaly?

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SuperNack

Hey, Ryan Rotz here. If you'd like more info about me, SuperNack, or if you'd like to get in touch, please visit the 'About' page at the top. Thanks for reading!