SuperNack

Educate Your Audience

A few days ago I was talking with an employee of a landscaping company. We got to talking about social media (big surprise) and it turns out her company started a blog, “To help us show up on the search engines,” she said. “That’s a smart move. Blogs are great for SEO,” I responded. “What are you posting? Are you giving landscaping tips and advice?” This is when my brain cringed. “Oh no, not at all. That’s what they hire us for. We just post pictures of jobs we’ve completed.”

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If you are new to Internet marketing let me break it down for you:

Resources for Every Entrepreneur (Interview from GenJuice Seattle)

What is Genjuice?

GenJuice is a national tour for Gen Y entrepreneurs and innovators:

"Our mission is to encourage, mobilize and connect over 1,300 young people across the nation to start projects and companies by connecting them together and equipping these young go-getters with the resources they need to succeed."

Pretty cool huh? If you would like to get involved, contact @meetgenjuice or visit Genjuice.com

Tour Dates: Washington D.C. July 14 Atlanta July 18 Austin July 22 Phoenix July 25 San Diego July 27 Los Angeles July 31

A hearty thanks to @Ariellescott, @VirgiliaSing , and @DanielleLeslie for making this happen!

Bearded Customer Service Sandals

Have you noticed how much more customer service matters these days? Social media has given consumers their biggest voice yet and companies are noticing. They understand that a few tweets and a status update can send their brand on a downward spiral. Companies are responding with campaigns to show they “care” about customers, which seems great right? “I’m finally getting the respect I deserve!” Maybe so, but there’s still something wrong with this picture...

Why You Shouldn’t Work For Money

You know the ol’ saying “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime?” If we put ourselves in the position of the teacher (which we usually do because we are all so wise), we see a philosophy on charity and how we can best help others. If we put ourselves in the position of the fisherman, we see something quite different.

Thomas Beirne

Thomas Beirne has been a vital member of SuperNack during its conceptual stage. His expertise in programming and development, along with his stellar communication skills and all around likability has helped SuperNack evolve from a blob of ideas to a workable concept. Later this week, Thomas will graduate with a Bachelor’s degree in Computer Science from [...]

Final Thoughts on Mailbox Persuasion series

In this last video, I take all the information from the previous videos and identify the big-picture takeaway. Here are a few questions I answer:

"What brand message was Harvard Business Review trying to convey?"
"How did they do it?"
"How can I improve my persuasion and copywriting skills?"

Here's a few resources if you're interested in learning more about persuasion and writing copy: Influence: The Psychology of Persuasion by Robert Cialdini The Ultimate Sales Letter by Dan Kennedy Scientific Advertising (pdf download)
Has anything in your mailbox jumped out at you lately? Or is this direct-mail campaign an anomaly?

Mailbox Persuasion: An unlikely case of brilliance (pt 7 and 8)

In this video I summarize what Harvard Business Review did well in their sales letter and what they could have done to improve.

The last piece of the direct mail campaign: the reinforcer.

Mailbox Persuasion: An unlikely case of brilliance (pt. 5 and 6)

These are the last two videos of me analyzing the sales letter. In the next video I'll sum up what Harvard Business Review did well and what they could have done to make their sales letter more persuasive.

Mailbox Persuasion: An unlikely case of brilliance (pt. 4)

Mailbox Persuasion: An unlikely case of brilliance (pt. 3)

The Sales Letter Part 3 of the 9-part series. In this video I begin analyzing the persuasion tactics used in Harvard Business Review's sales letter (where they try to get you to subscribe). Look out for a strong use of copywriting and minimalistic design Pop Quiz: After watching the video, what type of internet marketing/products are you reminded of?