Educate Your Audience

A few days ago I was talking with an employee of a landscaping company. We got to talking about social media (big surprise) and it turns out her company started a blog, “To help us show up on the search engines,” she said. “That’s a smart move. Blogs are great for SEO,” I responded. “What are you posting? Are you giving landscaping tips and advice?”

This is when my brain cringed.

“Oh no, not at all. That’s what they hire us for. We just post pictures of jobs we’ve completed.”

If you are new to Internet marketing let me break it down for you:

Share

More



Resources for Every Entrepreneur (Interview from GenJuice Seattle)

What is Genjuice?

GenJuice is a national tour for Gen Y entrepreneurs and innovators:

“Our mission is to encourage, mobilize and connect over 1,300 young people across the nation to start projects and companies by connecting them together and equipping these young go-getters with the resources they need to succeed.”

Pretty cool huh? If you would like to get involved, contact @meetgenjuice or visit Genjuice.com

Tour Dates:
Washington D.C. July 14
Atlanta July 18
Austin July 22
Phoenix July 25
San Diego July 27
Los Angeles July 31


A hearty thanks to @Ariellescott, @VirgiliaSing , and @DanielleLeslie for making this happen!

Share

More



Bearded Customer Service Sandals

Have you noticed how much more customer service matters these days? Social media has given consumers their biggest voice yet and companies are noticing. They understand that a few tweets and a status update can send their brand on a downward spiral. Companies are responding with campaigns to show they “care” about customers, which seems great right? “I’m finally getting the respect I deserve!” Maybe so, but there’s still something wrong with this picture…

Share

More



Why You Shouldn’t Work For Money

You know the ol’ saying “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime?” If we put ourselves in the position of the teacher (which we usually do because we are all so wise), we see a philosophy on charity and how we can best help others. If we put ourselves in the position of the fisherman, we see something quite different.

Share

More



Thomas Beirne

Thomas Beirne has been a vital member of SuperNack during its conceptual stage. His expertise in programming and development, along with his stellar communication skills and all around likability has helped SuperNack evolve from a blob of ideas to a workable concept. Later this week, Thomas will graduate with a Bachelor’s degree in Computer Science […]

Share

More



Final Thoughts on Mailbox Persuasion series

In this last video, I take all the information from the previous videos and identify the big-picture takeaway.

Here are a few questions I answer:

  • “What brand message was Harvard Business Review trying to convey?”
  • “How did they do it?”
  • “How can I improve my persuasion and copywriting skills?”

Here’s a few resources if you’re interested in learning more about persuasion and writing copy:
Influence: The Psychology of Persuasion by Robert Cialdini

The Ultimate Sales Letter by Dan Kennedy

Scientific Advertising (pdf download)

Has anything in your mailbox jumped out at you lately? Or is this direct-mail campaign an anomaly?

Share

More



Mailbox Persuasion: An unlikely case of brilliance (pt 7 and 8)

In this video I summarize what Harvard Business Review did well in their sales letter and what they could have done to improve.

The last piece of the direct mail campaign: the reinforcer.

Share

More



Mailbox Persuasion: An unlikely case of brilliance (pt. 4)

Share

More



Mailbox Persuasion: An unlikely case of brilliance (pt. 3)

The Sales Letter

Part 3 of the 9-part series. In this video I begin analyzing the persuasion tactics used in Harvard Business Review’s sales letter (where they try to get you to subscribe). Look out for a strong use of copywriting and minimalistic design

Pop Quiz: After watching the video, what type of internet marketing/products are you reminded of?

Share

More



Mailbox Persuasion: An unlikely case of brilliance (pt. 2)


Next video: the four page sales letter

Share

More



Mailbox Persuasion: An unlikely case of brilliance (pt.1)

Hey everybody,

This is the first video of a 9-part series where I decode the scientifically-proven persuasion tactics used in Harvard Business Review’s direct mail campaign.

“Direct Mail?”

I’m right there with you. I couldn’t believe I was actually looking at an advertisement from my mailbox. Because it was such a special case I decided to make a series of videos analyzing exactly what psychological and copywriting tactics they used to persuade at such a high level. These videos are very detailed with a lot of useful information packed in. I’ll be releasing the other eight videos over the next couple of weeks. Here’s the first:

Share

More



Top 5 Reasons Why Our Contest Sucked (and how to avoid these mistakes)

Two weeks ago I threw a contest to gain traffic for our newly launched blog. I’ve seen it done many times before and have even entered contests myself. In fact, one time I even won. However, this contest was not what I expected. No one entered.

Why?

5. A Mediocre Prize

I offered $75 ($50 for you, $25 for your favorite Charity) and some recognition. Apparently, it was not enough. Had I done it over, I would’ve contacted other businesses to contribute prizes.

4. Friends Won’t Take Your Money

I have friends who said they were going to enter but didn’t want to “take my money.” I’m guessing that if the prize was donated by another business and wasn’t coming out of my pocket they would have entered.

3. Confusion

Don’t ask for more than one thing. There should not be a “Part A” and “Part B” for entering a contest. Make it dead-beat simple. The more entries the better. The goal is to create buzz in your target market.

2. Preparation

Before I launched the blog (I probably shouldn’t be telling you this) I asked a few trusted friends to comment on some of the posts. I was banking on “the law of social proof” that people would be more likely to comment if they saw other people had commented as well.

I could have made a similar request for the contest but would have asked a different group of friends.

WWU Students

1. My Target Market Is Not My Audience… Yet

We have so much appreciation for everyone who supports what we are trying to do. At the same time…

Share

More



Is Social Media a Fad?

If you are new to the concept of using Social Media (facebook, twitter, youtube, etc) for marketing purposes, watch this:

(this video has 1.2 million views)

Share

More