Educate Your Audience

A few days ago I was talking with an employee of a landscaping company. We got to talking about social media (big surprise) and it turns out her company started a blog, “To help us show up on the search engines,” she said. “That’s a smart move. Blogs are great for SEO,” I responded. “What are you posting? Are you giving landscaping tips and advice?”

This is when my brain cringed.

“Oh no, not at all. That’s what they hire us for. We just post pictures of jobs we’ve completed.”

If you are new to Internet marketing let me break it down for you: