Mailbox Persuasion: An unlikely case of brilliance (pt. 2)

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Mailbox Persuasion: An unlikely case of brilliance (pt.1)

Hey everybody,

This is the first video of a 9-part series where I decode the scientifically-proven persuasion tactics used in Harvard Business Review’s direct mail campaign.

“Direct Mail?”

I’m right there with you. I couldn’t believe I was actually looking at an advertisement from my mailbox. Because it was such a special case I decided to make a series of videos analyzing exactly what psychological and copywriting tactics they used to persuade at such a high level. These videos are very detailed with a lot of useful information packed in. I’ll be releasing the other eight videos over the next couple of weeks. Here’s the first:

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