Top 5 Reasons Why Our Contest Sucked (and how to avoid these mistakes)

Two weeks ago I threw a contest to gain traffic for our newly launched blog. I’ve seen it done many times before and have even entered contests myself. In fact, one time I even won. However, this contest was not what I expected. No one entered.

Why?

5. A Mediocre Prize

I offered $75 ($50 for you, $25 for your favorite Charity) and some recognition. Apparently, it was not enough. Had I done it over, I would’ve contacted other businesses to contribute prizes.

4. Friends Won’t Take Your Money

I have friends who said they were going to enter but didn’t want to “take my money.” I’m guessing that if the prize was donated by another business and wasn’t coming out of my pocket they would have entered.

3. Confusion

Don’t ask for more than one thing. There should not be a “Part A” and “Part B” for entering a contest. Make it dead-beat simple. The more entries the better. The goal is to create buzz in your target market.

2. Preparation

Before I launched the blog (I probably shouldn’t be telling you this) I asked a few trusted friends to comment on some of the posts. I was banking on “the law of social proof” that people would be more likely to comment if they saw other people had commented as well.

I could have made a similar request for the contest but would have asked a different group of friends.

WWU Students

1. My Target Market Is Not My Audience… Yet

We have so much appreciation for everyone who supports what we are trying to do. At the same time…

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