Enter the SuperNack Contest for a chance to win some New Year’s Cash

– Please leave you 50-100 word entries in the comment section below.
– If you have helped promote SuperNack as described in the video, please make that known in the comment section below.
– Make sure to enter your email address in the space provided so I can notify you if you’ve won.
– All entries must be submitted by Saturday, January 2nd at 11:59pm.
– Ryan Rotz reserves the right to cancel this contest at anytime.

A few ideas to help promote SuperNack:

– RT@RyanRotz One day left for the contest. If no one enters I think I’ll donate the $ to George W Bush http://ow.ly/RLGc (plz RT)

– RT @SuperNack: CONTEST: Who do YOU think puts out really great content? Tell @SuperNack for a chance to win http://ow.ly/Rgg6

– Repost a SuperNack video on your blog

– ‘Share’ a SuperNack video from our Facebook page and post it on your profile



SuperNack Update #1

Here’s a quick update on the development of SuperNack.com including:
1. New and Exciting News
2. Technical Update
3. Business And Marketing
4. Struggles
5. Things We’ve Learned

NOTE: The contest mentioned starts TOMORROW



Expert Interview #1 – Mike Egan of Microsoft

This summer I got the chance to interview Mike Egan, Microsoft’s Director of Corporate Affairs. In addition to being just about the nicest guy you’ve ever met, Mike travels the world, giving people the inside scoop on what’s next for Microsoft.

In part one of the interview, Mike gives some advice for tech startups.



Why They Should Dump “The Verizon Guy”

Do a Google search for “The Verizon Guy” and this is what you’ll find:

  • Gossip from 2005 that he is dead (he’s not)
  • USA Today article from 2004
  • Unverified article from 2003 that he has a brain tumor
  • Marijuana worshiper griping about a Verizon cable technician “ratting on him”

That’s just the first page…

If people are talking negatively about your brand you may or may not have a problem. But if people aren’t talking about your brand at all, you definitely have a problem.

How It Started

Somewhere around 2002 Verizon started their “Can You Hear Me Now?” campaign. The ads featured Verizon Guy Paul Marcarelli, who was one of 50 people hired to drive 100,000 miles a year, testing the reliability of Verizon’s network. The campaign took off and helped Verizon gain double-digit market share and reduced customer turnover.

Why were those ads so effective? Was it the Verizon Guy character? Or the jokes? Nope.

The campaign took off because…