A few days ago I was talking with an employee of a landscaping company. We got to talking about social media (big surprise) and it turns out her company started a blog, “To help us show up on the search engines,” she said. “That’s a smart move. Blogs are great for SEO,” I responded. “What are you posting? Are you giving landscaping tips and advice?”
This is when my brain cringed.
“Oh no, not at all. That’s what they hire us for. We just post pictures of jobs we’ve completed.”
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If you are new to Internet marketing let me break it down for you:
GenJuice is a national tour for Gen Y entrepreneurs and innovators:
“Our mission is to encourage, mobilize and connect over 1,300 young people across the nation to start projects and companies by connecting them together and equipping these young go-getters with the resources they need to succeed.”
Have you noticed how much more customer service matters these days? Social media has given consumers their biggest voice yet and companies are noticing. They understand that a few tweets and a status update can send their brand on a downward spiral. Companies are responding with campaigns to show they “care” about customers, which seems great right? “I’m finally getting the respect I deserve!” Maybe so, but there’s still something wrong with this picture…
You know the ol’ saying “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime?” If we put ourselves in the position of the teacher (which we usually do because we are all so wise), we see a philosophy on charity and how we can best help others. If we put ourselves in the position of the fisherman, we see something quite different.
Thomas Beirne has been a vital member of SuperNack during its conceptual stage. His expertise in programming and development, along with his stellar communication skills and all around likability has helped SuperNack evolve from a blob of ideas to a workable concept.
Later this week, Thomas will graduate with a Bachelor’s degree in Computer Science from [...]
These are the last two videos of me analyzing the sales letter. In the next video I’ll sum up what Harvard Business Review did well and what they could have done to make their sales letter more persuasive.
Part 3 of the 9-part series. In this video I begin analyzing the persuasion tactics used in Harvard Business Review’s sales letter (where they try to get you to subscribe). Look out for a strong use of copywriting and minimalistic design
Pop Quiz: After watching the video, what type of internet marketing/products are you reminded of?
This is the first video of a 9-part series where I decode the scientifically-proven persuasion tactics used in Harvard Business Review’s direct mail campaign.
“Direct Mail?”
I’m right there with you. I couldn’t believe I was actually looking at an advertisement from my mailbox. Because it was such a special case I decided to make a series of videos analyzing exactly what psychological and copywriting tactics they used to persuade at such a high level. These videos are very detailed with a lot of useful information packed in. I’ll be releasing the other eight videos over the next couple of weeks. Here’s the first:
Two weeks ago I threw a contest to gain traffic for our newly launched blog. I’ve seen it done many times before and have even entered contests myself. In fact, one time I even won. However, this contest was not what I expected. No one entered.
Why?
5. A Mediocre Prize
I offered $75 ($50 for you, $25 for your favorite Charity) and some recognition. Apparently, it was not enough. Had I done it over, I would’ve contacted other businesses to contribute prizes.
4. Friends Won’t Take Your Money
I have friends who said they were going to enter but didn’t want to “take my money.” I’m guessing that if the prize was donated by another business and wasn’t coming out of my pocket they would have entered.
3. Confusion
Don’t ask for more than one thing. There should not be a “Part A” and “Part B” for entering a contest. Make it dead-beat simple. The more entries the better. The goal is to create buzz in your target market.
2. Preparation
Before I launched the blog (I probably shouldn’t be telling you this) I asked a few trusted friends to comment on some of the posts. I was banking on “the law of social proof” that people would be more likely to comment if they saw other people had commented as well.
I could have made a similar request for the contest but would have asked a different group of friends.
1. My Target Market Is Not My Audience… Yet
We have so much appreciation for everyone who supports what we are trying to do. At the same time…
- Please leave you 50-100 word entries in the comment section below.
- If you have helped promote SuperNack as described in the video, please make that known in the comment section below.
- Make sure to enter your email address in the space provided so I can notify you if you’ve won.
- All entries must be submitted by Saturday, January 2nd at 11:59pm.
- Ryan Rotz reserves the right to cancel this contest at anytime.
A few ideas to help promote SuperNack:
- RT@RyanRotz One day left for the contest. If no one enters I think I’ll donate the $ to George W Bush http://ow.ly/RLGc (plz RT)
- RT @SuperNack: CONTEST: Who do YOU think puts out really great content? Tell @SuperNack for a chance to win http://ow.ly/Rgg6
Here’s a quick update on the development of SuperNack.com including:
1. New and Exciting News
2. Technical Update
3. Business And Marketing
4. Struggles
5. Things We’ve Learned
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